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Omega 3 Awareness Reaches Critical Mass

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By: Sean Moloughney

Editor, Nutraceuticals World

Awareness of omega 3 fatty acids, among the most important nutrients for physical and mental health, has reached critical mass, according to a new Packaged Facts report titled “Omega-3: Global Product Trends and Opportunities.” Correspondingly, the number of consumers who are seeking high-omega products has increased dramatically over the past few years. In the U.S. market, for example, 9% of grocery shoppers buy high omega 3 food or beverage products in a typical grocery shopping trip, and the percentage of adults who take fish oil supplements has jumped from 8% in 2006 to 17% in 2011. Packaged Facts estimates that global consumer spending on omega 3 food and beverage products (excluding fish), health and beauty care products (including supplements), and pet products will reach $13 billion in 2011. For further information: www.packagedfacts.com

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